FOR IMMEDIATE RELEASE

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Contact:
Hareem Sattar
PR Manager, Alp Roots
hareem.sattar@alproots.com
(647) 123-4567

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Introducing the SummitHeat™: Alp Roots’ New Heated Jacket for Extreme Winter Adventures

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VANCOUVER, Oct. 1, 2024 – Alp Roots, a leading innovator in winter wear and performance gear, is proud to announce the launch of its latest product, the SummitHeat™ Heated Jacket. Designed for explorers and outdoor enthusiasts, SummitHeat™ combines cutting-edge heating technology with superior insulation, ensuring warmth and comfort even in the harshest conditions.

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The jacket features three adjustable heating zones powered by a lightweight, rechargeable battery, providing up to 10 hours of continuous warmth. Waterproof and wind-resistant, SummitHeat™ is perfect for adventurers who refuse to let winters slow them down.

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“SummitHeat™ represents the culmination of our commitment to innovation and functionality,” said Tim Tuck, CEO of Alp Roots. “We wanted to create a jacket that not only withstands the cold but enhances outdoor experiences. With SummitHeat™, winter is no longer a barrier for adventurer-seekers, but an opportunity.”

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To celebrate the launch, Alp Roots is offering a limited-time discount of 15% on all SummitHeat™ purchases made before October 31, 2024. The jacket is available for purchase starting today on the Alp Roots website and selected outdoor retailers.

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About Alp Roots
Founded in 2018, Alp Roots specializes in crafting high-performance winter wear and accessories for extreme weather conditions. Combining innovative technology with eco-friendly materials, Alp Roots aims to provide adventurers with reliable gear that supports their love for the outdoors. Our products are designed to keep you warm, dry, and ready for your next adventure.

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