JazzCash launches an in-app mobile gaming platform in collaboration with Goama
Islamabad - September XX, 2021: JazzCash, Pakistan’s leading digital financial services provider, has officially launched a Mobile Casual eSports platform on its application. This gaming platform is powered by Goama, a global pioneering gaming company offering a plug-and-play solution to businesses.
JazzCash users will have access to dozens of free games within the app under the feature – ‘Goama Games’. Players can choose to compete in featured tournaments and track their scores. Top-ranked players will get a chance to win exciting cash prizes and more. Users can also complete a range of daily, weekly and monthly missions to earn tickets that can be redeemed in exchange for discount vouchers and coupons.
The JazzCash app already offers diverse financial solutions, including cashless payments for online purchases, QR payments, bill payments, etc. Through this new feature, the app seeks to broaden the user base providing a boost to the digital payments ecosystem and bridging the banking divide.
“Through this collaboration we seek to provide users another reason to use the app, to stick around even after making payments and increase their engagement levels. This expansion in our in-app feature is a testament to the well—balanced culture of digital innovation that JazzCash has fostered to provide convenience-inducing digital services and improving the overall quality of life for valued users,” commented Murtaza Ali, acting CEO, JazzCash.
Goama has an extensive track record of helping businesses successfully gamify their app experiences, and create games that are both entertaining and rewarding for tend users. Goama’s cutting-edge gamification engine also allows businesses in understanding their users better by identifying new user behaviors.
"We are proud to be working with JazzCash to introduce competitive social gaming in Pakistan. Visitors now have another reason to frequent the platform, enjoy a fun-filled experience and discover a new love for mobile gaming on our tournaments platform,” said Taro Araya, CEO, Goama Games.
Wayne Kennedy, Co-Founder and Chief Product Officer at Goama shared that in addition to delivering loads of fun for JazzCash users, “We are driving a paradigm shift in advertising, providing an opportunity for brands to deliver new and highly effective marketing experiences, through custom branded games, tournaments and prizes”.
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About JazzCash
JazzCash is Pakistan’s leading digital financial services provider with 13.1 million monthly active customers, 80,000 retail outlets and of over 100,000 merchants nationwide. JazzCash offers a broad portfolio of branchless banking services for customers, including travel, ticketing, entertainment, money transfer, bill payments, debit card, insurance, savings, and payments for a wide variety of services.
About Goama Pte. Ltd.
Goama is the leader in gamification, setting the benchmark for digital innovation and user engagement. Its turnkey solution offers a plug and play platform that creates unparalleled gamified experiences that enable business partners to build sustainable and engaged online communities. Goama has worked with leading super apps and brands in more than 24 countries to help them drive user engagement, increase revenue streams, and acquire new users. Goama’s offering extends to brands with customized games on its tournament platform to drive lasting brand engagement that is easily scaled across digital mediums. This creates a paradigm shift in advertising, providing more opportunities for brands to build meaningful experiences for their audiences on their channels or through Goama’s partners.